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Dream Deferred

Design Brief

  • Project Name: Dream Deferred's branding 

  • Company: Dream Deferred

  • Owner: Trisha Hewitt

About the Company

With over 24 years of genealogy and family history research, Dream Deferred aim to reconnect African American families with their ancestors and lost stories; One Family & One story at a time.

Goals and Objective

Goals:

Dream Deferred wants to recreate  their logo and revamp  their brand. They want the  brand symbolize growth and their and connection to Africa and tree life.

Objective:

  • Primary Logo

  • Second Logo

  • Color pallet 

  • Typography

  • Business cards

  • Social media post

Branding Guide

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