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Moxie's Mocktail Club

Brand Brief

  • Project Name: Moxie’s  branding 

  • Company: Moxie’s Mocktail Club

  • Owner: Moxie jackson

  • Stakeholder:

    • Jennifer Erin

    • Mary Sue

    • Max Ray

About the company

Moxie’s Mocktail club founded in 2023. This company focuses on creating organic  premium and clean can mocktail drinks. For people who want to have a fun and exciting drink at any social situation.  We create different and unique flavors That use sustainable source spices and fruits In order for a customer to sustain their healthy lifestyle.

Project Goal and Objective

Goals:

 Is to create a fresh clean and comprehensive branding aesthetic. They want to transform the brand into a classy and fancy crafted design. They want to resemble a country club/ tennis club feel  in their brands. They want a light vibrant color palette that will please women's demographics. 

Objectives:

  • Primary Logo

  • Second Logo

  • Color pallet 

  • Typography

  • Package

  • patterns

Target Market/Audience:

Women between 20-42 who are in the middle and high class. This demographic takes part  of a healthy lifestyle. This includes consuming clean and healthy foods and exercise regularly. This audience is also very sociable and love hanging out with friends. For example going to brunches or going to clubs. The way this demographic consumes most media is through instagram and ticktok.

 

An alternate audience will be women who are pregnant, who still want the taste and feel of a classic cocktail without alcohol. This allows them to hangout with their friends without having to feel alienated. 

Dream board

Brand Guide

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