Urban Lens
Creative Brief
Background:
A photographer based out of Charlotte, North Caroline, is on a journey of starting a photography studio. He came up with Urban Lens because he want to give his clients cinematic and HD photography experience. That properly showcase the glamorous and struggles of city life in order to document the life of urban and city settings. My want to create a brand identity that reflect that vision.
Project Objective:
• Create a brand identity that fit the clients vision.
• Create designs that can attract new photography clients.
• create products that can compete with other studios
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Tools:
• Adobe Illustrator
• Adobe Photoshop
• Adobe Indesign
Project Product:
• Logo
• business card
• Leaderhead
• Price List of service
• Photo release
• Contract
Brand Identity
Mission statement
Our Mission at Urban Lens Photography is giving our client a cinematic and HD photography experience, that properly showcase the glamorous and struggles of city life in order to document the life of urban and city settings.
Services:
• Photoshoots
•Videography
•Marketing
•Social media campaigns
•Sale Lightroom preset
•Merchandise
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Ideal Customers:
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Urban fashion brands
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Street wear brand store
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Rappers
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artists
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skateboarders
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marketing campaign
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Architecture shots
Logo
Mood Board
Color Palette
Logo Draft
Final Logos
Icon Logo
Primary Logo
Secondary Logo
Alternative Logo
Business Cards
Business Forms
Price List of Service
Photography contract
Photo Release Form
Final Thoughts
Take Aways
Working with this client taught me how design with a purpose. From coming up with the brand identity to creating products for the brand. Which help ideate my design process for branding design and taught me how to work hand and hand with the clients. Which help him turn his thoughts to reality.