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Van Logo & Rebranding

Creative Brief

Background:

he purpose of this project is choose and rebrand a popular company. With this process, we have to recreate logos, station, and ect. While choosing my company I chose something that i will be passion
about. So I chose streetwear company such as, Vans. Vans is a streetwear skateboard brand. After reviewing their brand, this brand only focus with people that all ready fimilar with the brand. My focus with this brand

is to make it a more well known and luxurious brand.

Project Objective:

• Recreate a luxury street brand for Vans
• Make the brand visually appealing and cool to look at.

• create a brand not only express skating culture but for also the everyday people.

Project Product

  • Logo

  • Stationary

  • Billboard

  • Product Menu

  • Instagram Ad

  • Facebook Ads

  • Magazine

Tools:

• Adobe Illustrate

•Adobe Photoshop

•Adobe Indesign

• Adobe Lightroom

Logo

Stationary

Billboard

product menu & Social Media

Magazine

Final thoughts

Take aways:

This project taught me how design with a purpose. This mean designing with brand identity in mind. Which help me create design that enhance the brand and help make cohesive design across products. The most excite part of this project is my product from thoughts to inception.

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